Ankush Srivastava
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archived·2023 to 2025

Shopify Operator

Two-year e-commerce build, run and close.

Cumulative revenue
₹20M (~$240K)
Tenure
Two years
Outcome
Closed for grad school

Before grad school I ran independent Shopify storefronts for two years. Not consulted on, not contracted to. Owned and operated, day-to-day. Everything was custom: CMS workflows, theme code, inventory pipeline, customer journeys, ad creative. Cumulative sales reached ₹20M, roughly $240K.

The work was where I first started writing software seriously. The most useful piece was an address-verification pipeline in Python, hitting Google Maps and the Shopify API to validate every order's address against IP and city/state at submission time. Wrong addresses are the largest single source of return-to-origin (RTO) loss in Indian e-commerce; this caught roughly 7% of orders before fulfilment, saving six-figure INR annually. Boring infrastructure, real money.

I list it because it teaches the work in a way coursework cannot. Shipping is a habit, not a milestone. Real users do not care about your stack. The cost of a half-finished feature is paid every day until it is finished. I closed the operation deliberately when the move to MSCS was on the table. Running both at scale would have meant doing neither well.

Stack
ShopifyLiquidKlaviyoMeta Ads